“Turn to Me and be saved, all the ends of the earth; For I am God, and there is no other.” Isaiah 45:22 NASB
The question is not “Why would a loving God send people to hell” but rather “Why would people reject a loving God”?
We are already on the road to hell. It is Jesus who saves us from it.
It is the difference between someone snatching a person who was about to go over a cliff and someone pushing someone over a cliff. The Lord is not pushing us over a cliff–we are running headlong that way because we are sinful and fallen.
However, He does provide a Savior to snatch us away from the cliff’s edge *IF* we don’t avoid Him. It is our choice.